Google to punish sites with ‘intrusive interstitials’ by 2017.

Recently it was announced by Google that it will be cracking down on ‘intrusive interstitials’, otherwise known as pop-up boxes, displayed on websites via mobile devices. Websites that do not follow the new rules by January 2017 may have their search engine rankings damaged.

Google explained:

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.

 

Examples of techniques that make content less accessible to a user have been provided by Google:

– Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
– Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
– Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Examples 1
Source: Google

Examples 2
Source: Google

Read more at Google Webmaster Central Blog.

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